The People Behind Unite
Meet the Team
Every great mission needs great people. We're building a team of passionate individuals committed to transforming how brain injury survivors are supported, heard, and cared for.
Leadership
Archie Daniels
CEO & Founder
Archie founded Unite after experiencing first-hand the gaps brain injury survivors face in legal, medical, and therapeutic support. Having travelled to the United States to receive proper treatment at Cognitive FX after being failed by the UK system, he built Unite to ensure no survivor has to fight alone.
Senior Team
Amy McCae
Senior Life Coach Specialist
Amy brings deep expertise in life coaching tailored specifically to brain injury survivors, helping clients rebuild identity, confidence, and direction after injury.
Brian Rutz
Senior Life Coach Specialist
Brian brings specialist life coaching expertise to Unite, dedicated to supporting brain injury survivors through compassionate, informed guidance and practical recovery strategies.
Sofia Mashovets
Senior Life Coach Specialist
Sofia brings specialist life coaching expertise to Unite, supporting brain injury survivors with compassionate, evidence-informed coaching to help rebuild confidence, purpose, and direction.
Jonathan Keefe
Senior Consultant for Digital Innovations
Jonathan leads Unite's digital innovation strategy, ensuring we leverage technology effectively to support brain injury survivors and build the platforms of tomorrow.
Operations
Katrina McGhee
Life Coach Operations Consultant
Katrina combines life coaching expertise with operational leadership, helping shape how Unite delivers care to every survivor who comes through our doors.
Grace Ibrahima
Operations Consultant
Grace keeps Unite running smoothly — managing day-to-day operations with precision and ensuring every part of the organisation functions at its best.
More team members joining soon — the Unite family is growing.